Sunwing - NAC - Student - Gold Winner
Used Trips
Sunwing wanted to shake its reputation as a vacation solution for retirees and reach a younger audience.
Millennials love to buy and sell used. In 2020, the resale market is $24 million, millennials are adopting the resale market 2.4x faster than previous generations. Sunwing would develop a platform to buy and sell used trips. If someone needs to cancel, they can place their trip on Sunwing's virtual thrift store. Trips can be sold at any price that does not exceed the value of the original cost. Millennials can explore this thrift store, where they can sort by date and click through fashion images to see vacation photos and details.
Millennials love to buy and sell used. In 2020, the resale market is $24 million, millennials are adopting the resale market 2.4x faster than previous generations. Sunwing would develop a platform to buy and sell used trips. If someone needs to cancel, they can place their trip on Sunwing's virtual thrift store. Trips can be sold at any price that does not exceed the value of the original cost. Millennials can explore this thrift store, where they can sort by date and click through fashion images to see vacation photos and details.
Art Director
Ethan Andrews
Copywriter
Jared Mason
Professor
Jef Petrossi
School
Mohawk College
Ethan Andrews
Copywriter
Jared Mason
Professor
Jef Petrossi
School
Mohawk College
